A New Era for No-Code CRM and Workflow Automation
On Wednesday, Creatio, the pioneering no-code CRM and workflow automation platform, announced that it has secured a substantial funding round of $200 million. This significant investment was led by Sapphire Ventures, with participation from StepStone Group and existing investors Volition Capital and Horizon Capital.
A Problem Worth Solving
According to Katherine Kostereva, co-founder and CEO of Creatio, the company is addressing a pressing need in the market. "The problem we’re solving is addressing the need of knowledge workers," she explained. "And we’re talking about 1.7 billion people in the world [who we want to help] automate their workflows with the power of no-code."
A Growing Demand for Software
As Kostereva noted, the demand for software continues to increase exponentially. However, this growth is not matched by an equivalent rise in the number of developers available to meet this demand. Creatio aims to bridge this gap with its innovative no-code platform.
Enterprise-Scale Architecture
What sets Creatio apart from other no-code tools on the market is its architecture, which was designed to work at an enterprise scale from the outset. This means that the company can compete effectively with industry giants such as Oracle, Salesforce, Microsoft, and SAP.
"We deliver to our clients all front office: sales, customer relationship, marketing, service management processes," Kostereva emphasized. "That means we’re competing with the likes of those large companies, but being smaller allows us to be more agile than our larger competitors."
Riding the AI Wave
Creatio is also capitalizing on the growing trend of artificial intelligence (AI) in software development. The company has incorporated AI features into its platform, including a copilot for CRM users and no-code creators.
"Right now, what we’re hearing from people more and more is that cloud technology built back in the beginning of the 2000s, like Salesforce, is considered more like legacy tech," Kostereva observed. "Everyone is looking for new technology, cutting-edge technology — and this is exactly what Creatio delivers with our AI, no-code architectures."
AI Features and Capabilities
The AI features included in Creatio’s platform are designed to enhance user productivity and efficiency. These capabilities include:
- Sales team assistance: helping sales teams score opportunities or generate emails
- No-code creator support: assisting designers with workflow design and converting text-based requirements into business rules
- Machine learning-based tools: long part of Creatio’s toolset, now augmented by generative AI
Growing 50% Year-over-Year
Kostereva highlighted that the company is currently experiencing significant growth, with a year-over-year increase of 50%. Given its history as a bootstrapped company, Creatio has always been focused on capital efficiency. However, the team now sees an opportunity to expand quickly and double down on AI capabilities, core no-code features, and partner ecosystem development.
A Strong Partner Ecosystem
The company’s partner ecosystem is already driving half of its business, demonstrating the strength of Creatio’s relationships with other organizations in the industry. By expanding this ecosystem, Creatio aims to further accelerate growth and innovation.
"We are thrilled to partner with CEO Katherine Kostereva and the entire Creatio team," said Rajeev Dham, managing director at Sapphire Ventures. "Creatio’s true AI-powered no-code platform — built on a unique, composable architecture — offers exceptional flexibility and usability that empowers enterprise customers to swiftly build, deploy, and personalize applications for a variety of use cases across CRM, case management, and workflow automation."
Conclusion
Creatio’s $200 million funding round is a significant milestone in the company’s journey. With its innovative no-code platform, AI features, and strong partner ecosystem, Creatio is well-positioned to capitalize on the growing demand for software and automate workflows at an enterprise scale.
As Kostereva noted, "The problem we’re solving is addressing the need of knowledge workers… and we’re talking about 1.7 billion people in the world [who we want to help] automate their workflows with the power of no-code." With this investment and its commitment to innovation, Creatio is poised to make a meaningful impact on the software development landscape.
Related Topics
- No-Code Software Development
- Artificial Intelligence (AI) in Software Development
- Enterprise-Scale Architecture
- Partner Ecosystem Development
- Software Demand and Growth
About Creatio
Creatio is a pioneering no-code CRM and workflow automation platform that enables organizations to automate their workflows and streamline business processes. With its innovative architecture, AI features, and strong partner ecosystem, Creatio is well-positioned to capitalize on the growing demand for software and make a meaningful impact on the industry.
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