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PropTech Market Trends: Three Investors Share Their Views on Why Green Building Technology Is So Attractive Now

The article discusses an interview with a Venture Capital (VC) investor who focuses on Proptech (property technology). The investor shares their views on various aspects of the industry, including:

  1. Integration of climate into proptech investments: While climate is becoming a bigger part of proptech investment, the investor expects that it will not be integral to every case. They note that many investments will still focus on core digitization and automation.
  2. Buildings’ carbon footprint: The investor emphasizes that buildings represent a significant portion of U.S. carbon emissions (one-third). They believe that climate should become a key consideration in proptech investment, but it’s not yet an integral part of every decision.
  3. Other ESG considerations: Beyond carbon emissions, the investor highlights other environmental, social, and governance (ESG) considerations, such as health and well-being, access, and affordability.
  4. Preferred pitch format: The VC investor prefers to review a company’s pitch deck before arranging an introduction call with the founder. They advise founders to know their audience and tailor their value proposition accordingly.

Some key quotes from the interview:

  • "We don’t expect that climate will be integral to every case…The industry still has a long way to go in being transparent, data driven, and efficient."
  • "Buildings represent a third of U.S. carbon emissions. We believe that climate should become a key consideration in proptech investment."
  • "Founders should know their audience…We are a built environment-focused specialist fund, so founders should know exactly how to communicate their value proposition to us."

Overall, the interview provides insights into the VC investor’s views on the intersection of climate and proptech, as well as their preferences for engaging with founders.