Snapchat is introducing a new, unified monetization program that will revolutionize how users earn money on the platform. This program will bring together content posted to both Stories and Spotlight, the platform’s TikTok-like discovery feed filled with recommended video content.
The Current State of Monetization on Snapchat
Until now, the monetization of these two formats was fragmented, with earnings from Stories and Spotlight handled through separate programs. This made it difficult for creators to understand their earning potential and manage their finances effectively. The new program aims to change this by introducing a single, unified framework that will cover all eligible content posted on Snapchat.
The New Unified Monetization Program
The new program is currently in testing with a small group of users, and it’s set to roll out widely on February 1st, 2025. To participate in the program, users need to meet certain benchmarks:
- Followers: 50,000 followers
- Views: Either 10 million Snap views, 1 million Spotlight views, or 12,000 hours of watch time in the last 28 days
- Posting Consistency: Posting to saved Stories or Spotlight at least 25 times per month and posting to Spotlight or public Stories on at least 10 of the last 28 days
Comparison with Previous Requirements
Some of the eligibility requirements for the new program are significantly higher than they were under the old structure. For example, to be eligible to earn money through Spotlight, creators previously needed:
- Public Profile: A public profile
- Followers: At least 1,000 followers
- Video Views: At least 10,000 video views
Comparison with Other Video Platforms
Other video platforms have also made changes to their creator funds. For example:
- TikTok: Now has a single creator program that requires videos longer than 1 minute.
- YouTube: Has introduced Shorts creators earning money via ad revenue, a move by the company to meaningfully compete with TikTok.
Benefits of the New Unified Monetization Program
The new unified monetization program offers several benefits for creators:
- Simplified Earnings Management: With a single program covering both Stories and Spotlight, creators will have a clearer understanding of their earning potential.
- Increased Transparency: The new program provides more transparent guidelines on what it takes to earn money on Snapchat.
- Improved Monetization Opportunities: By combining the two formats, creators will have more opportunities to monetize their content.
Conclusion
Snapchat’s unified monetization program marks a significant shift in how users earn money on the platform. With its streamlined requirements and increased transparency, the new program is set to revolutionize the way creators manage their finances and grow their audience. As the rollout date of February 1st, 2025 approaches, it will be interesting to see how this change impacts the Snapchat community.
Frequently Asked Questions
- What is the new unified monetization program?
The new program brings together content posted to both Stories and Spotlight, introducing a single framework that covers all eligible content. - What are the eligibility requirements for the new program?
Users need to meet certain benchmarks, including having 50,000 followers and either 10 million Snap views, 1 million Spotlight views, or 12,000 hours of watch time in the last 28 days. - How does this compare with previous requirements?
Some eligibility requirements are significantly higher than they were under the old structure.
Additional Resources
For more information on Snapchat’s unified monetization program, check out the official Snapchat blog for updates and announcements.
